The Nuancing® Group proudly issues its monthly Duh! Marketing
Awards. These monthly awards are bestowed upon marketers who have
made the worst marketing mistakes of the month. Since laughter
often quickens our learning, we share these with you in the hope
that you not only get a chuckle, but learn from these mistakes
as well.The TaDa!™ Award winners should also serve as good
examples of the right way to market.
Trailblazers in the art of marketing, The Nuancing® Group
specializes in the nuances of branding today's newest products,
services, and companies. Driven by the consumer mindset, The Nuancing®
Group has developed names, taglines, Internet domains, mascots,
and branding protocols to guarantee flawless recall for companies
such as Myriad Software, Musicmatch.com, E-toys.com, HNC Software,
and Proflowers.com. In addition, The Nuancing® Group's CEO
and Chief Nuancer, Elizabeth Goodgold, brings a lighthearted and
humorous perspective to the marketing world with her monthly Duh!
Marketing™ Awards, speaking tours, and radio and television
appearances. Her forthcoming book, Duh! Marketing™: 18
Easy Secrets to Hot branding and More Sales! recognizes the
latest successes in the world of marketing and pokes fun at the
marketing blunders forced upon an astute buying public. The book
is scheduled for release in 2004.
Stay tuned for more Duh! Marketing™ Awards next month!
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