Rising Above the Brand Clutter
If you've ever brainstormed or held a naming contest, then you know that naming today is a difficult challenge. There are over 2.4 million trademarks registered with the Office of Patents and Trademarks! Further, new product introductions are competing for your consumers' attention and new media are redefining their lifestyle.

Naming as an Integral Part of Branding
How do we name? Do we just generate ideas from a computer program? No! We probe, we investigate, we question, we ask. We overlay brand strategy on top of a myriad of naming tools including our own database of constructional linguistics. Inspiration is everywhere — theatre, literature, history, and foreign languages.

Your name is created after we've clearly understood your objectives, reviewed the candidates you've selected and rejected, and uncovered any preferences for certain sounds or length of words. Then, against the backdrop of your competitive set, we generate names that will position you at the forefront of your field. Our goal is to create enduring brand value.

How Can Your Brand Rise Above the Clutter?
By christening your brand with a powerful name, then pairing it with a memorable phone number and a relevant web address to create one consistent, compelling message.