Monthly columns:

Marketing Buzz
Entrepreneur Magazine

May 2003: When it pays to be hip; crack open these marketing books

April 2003: Promoting your toy store to singles; your outdoor advertising options

March 2003: Deciding if "wacky" will work for you; a "do not call" registry for telemarketers

Quick Picks - Coming Soon
Entrepreneur Magazine

Retail Register - Coming Soon
Entrepreneur Magazine

Brand Aid
Entrepreneur Magazine

January 2003: "Brand-Spankin' Brew: Whipping Its Logo into Shape Got This Brewery's Business Hopping"

December 2002: "Shelf Life: Making the Leap from the TV Screen to the Retail Aisles is All About Your Branding Image"

November 2002: "Chasing Women: Targeting an Auto Services Market That Isn't So Impressed by Grease"

October 2002: "Keeping the Balls Rolling: Conforming to industry and customer tastes put a happy ending on this handmade's tale."

September 2002: "Bear Market: How one company repositioned itself for a plush success story"

August 2002: "Nothing But Net: Offline Advertising--Who Needs It?"

July 2002: "Popular Mechanics: Only Employees Can Keep a Company Running Like a Well-Oiled Machine"

June 2002: "Space Mission: Your Work Environment May Be the Most Substantial Part of Your Brand"

May 2002: "Shroom to Grow: The Secret to Keeping Gourmet Food Fresh Isn't Ziploc"

April 2002: "Manned Rocket: With a Little Gender Rebranding, This Boutique Really Took Off"

March 2002: "Doctored Image: Take One Total Brand Overhaul and Call Us in the Morning"

February 2002: "Dot Your Eyes: We Spotted a Hot Branding Idea"

January 2002: "Just For Shows: With a New Design, These Booths Are Gonna Walk All Over You"

December 2001: "Get Happy: Meet a Company in Desperate Need of Some Deep-Tissue Branding"

November 2001: "New Age: Want a Grown-Up Company? Get a Grown-Up Marketing Strategy"

Books:

Taglines as a Marketing Tool-Marketing ManagerÕs Handbook, Robert Bly, editor, Prentice-Hall

Duh! Marketing: 18 Easy Secrets to Hot Branding and More Sales!, Elizabeth Goodgold

Publications

"Postal Credit Union Changes Name to 'Eagle'," - Denver Business Journal, July 22, 2002

“Santa Ana Tries New Brand to Improve Image,”
-The Los Angeles Times, March 26, 2002

“Don’t Annoy”-Sales and Marketing, February 2, 2002

“Packaging Cities: How Lesser-Known Areas Are Positioning Themselves as the Next Hot Brands,”
American Demographics, January 1, 2002

“Losers of the Year,”-“2001: R.I.P.,”
Roy Rivenberg’s OffKilter.org, December 2001

“Denver Postal Credit Union Changing Its Name”
-The Denver Business Journal, December 7-13, 2001

"Taglines as a Marketing Tool" - Marketing Manager’s Handbook, Robert Bly, editor, Prentice-Hall, July 2002 (forthcoming)

"SAP Goes All out" - Business 2.0, June 12, 2001

"Merge Ahead? Don't Let Your Brand Momentum Start To Skid" - BusinessToBusiness, June 11, 2001

"The Pitch: Can Grey Poupon Cut the (Yellow) Mustard? - Dow Jones Newswire, May 25, 2001. Reprinted in The Lakeland Ledger (Florida), Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning News, and The Wall Street Journal Europe (all May 2001)

"Letter Perfect: It's Hot, It's Cool, It's Making a Mark X" - Newsday, March 14, 2001

"EarthLink's Captive Audience" - Business 2.0, March 5, 2001

"Supermodels Pound the Pavement" - Brand Marketing, March 2001

"Beautifying America: Upscale Beauty Brands Blush With Young Consumers" - Brand Marketing, March 2001

"That Stomach Can Walk and Talk, But Can It Chew Gum?" - Brandweek, February 26, 2001

"Intel Blue Man Redux" - Business 2.0, February 18, 2001

"Obstacles Test Agility of New Microsoft Ads" - Business 2 Business Marketer, February 5, 2001

"Charity Begins on the Home Page" - Brandweek, December, 2000

"Holiday Philanthropy: Entrepreneurs Are Improving their Business Profiles through Kindness" - Office.com, November 22, 2000

"It's All in the Name" - The Australian, November 2000 (reprinted in Edittech International)

"American Companies Remove 'dot.com' from Nomenclature" - Evening Standard London, November 1, 2000

"Rules to Break" - Business 2.0, November 14, 2000

"Dot-Com? Nobody Here by That Name" - The New York Times, September 20, 2000

"What's Next: Advertising Has Never Been Worse, Thanks to the Net" - Business 2.0, September 12, 2000

"They are Women: Hear Them Roar" - Home Furnishings Executive, August, 2000

"Naming Games" - Business 2.0, July 25, 2000

"Not as Good as Gold: Why San Diego's New Tagline Won't Work" - San Diego Magazine, May 2000

"What to Name the Baby?" - The Industry Standard, April 17, 2000

"So, What’s in a Name?" - The Free-Lance Star, April 2, 2000

"Career Make-Over: She Should Settle Direction Before Pursuing Solo Path" - The Los Angeles Times, March 19, 2000

"Building Blocks of Marketing" - Baby Shop, Spring 2000

"Choosing Best "dot com" Name for your Company" - Court & Commerce Record, February 7, 2000

"E-tailers Stuffing Virtual Mail Box with Promotions" - St. Paul Pioneer Press (Minnesota), February 17, 2000

"The Art of Marketing to Individuals" - Home Furnishings Executive, February 2000

"Play It Again, Sam: Consistency in Your Marketing Message Wins Customer Loyalty" - Shopping Center Business, February 2000

"How To Stand Out in Today's Competitive Furniture Industry" - Home Furnishings Executive, February 2000

"Brand-Aid" - Entrepreneur Magazine, December 1999

"Marketing to Kids to Reach Parents" - Baby Shop, Fall/Winter 1999

"Name That Company" - SBN: Smart Ideas for Growing Companies, July 1999

"What’s in a Name? The Rhythm Says Its Knows the Score" - Inside Business, June 1, 1999

"Marketing Expert Shares Top Ten Ways to Create a Bad Business Name" - Food Beverage News, April 1999

"10 Ways to a Bad Business Name"  - Business 2 Business Marketer, March 1999

"Care and Feeding of Mascots" - Marketing News, March 15, 1999

"Hot Tips" - Inc, Magazine, February 1999

"Use Taglines To Make Message Memorable" - Metalworking Marketer, February 1999

"Taglines Help Business Create Identity, Seize Positioning" - Office.Com, November 26, 1998

"Taglines Tell the Tale" - Food & Beverage Marketing, November 1998

"Taglines as a Marketing Tool" - New Product News, October 1998

"Taglines Are It!" - Business 2 Business Marketer, July/August 1998

"Breakfast Over Easy" - Chef, February 1998

"Takeout from the NRA — What’s Hot For The Upcoming Year"  - Nation’s Restaurant News, July 14, 1997