After more than a year of research, the Denver Postal Credit Union has a new name.

The Arvada-based financial institution is now called Eagle Legacy Credit Union. Its slogan is “Your Wings of Financial Security.”

The credit union was the Denver area’s ninth-largest last year, with $161 million in assets, according to the Denver Business Journal’s list of largest credit unions. It currently has $170 million in assets and 28,000 members.

Last year, the 70-year-old institution decided it needed a makeover to reflect its broader membership and geographic boundaries. The credit union has expanded beyond postal workers to residents of cities such as Littleton, Denver, and Arvada. It also serves area businesses from tree-servicing companies to pro sports franchises such as the Colorado Avalanche hockey team.

The credit union hired The Nuancing® Group consulting firm of San Diego in May 2001 to help come up with a new, “compelling and relevant” name, according to Nuancing’s president, Liz Goodgold.

Earlier this year, the credit union rolled out new, casual uniforms for employees as part of its new branding effort.

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