Radio/Television

"Local 8 News at 5:30,"
KFMB (CBS affiliate), San Diego, January 8, 2002

"Channel 4 News,"
KNBC (NBC affiliate), Los Angeles, November 27, 2001

"A Way with Words,"
KPBS 89.5 FM, San Diego, November 25, 2001

"News at Five,"
KGTV, (ABC affiliate) San Diego, November 19, 2001

"Branding on the Web"
"Marketing with Ray," INB Radio, May 22, 2001

“Succeeding as a Woman Business Owner,”
Business News Network Radio, New York, March 1996

Monthly Columns
Monthly columns:
"Brand-Aid," Entrepreneur

October 2002: "Keeping the Balls Rolling: Conforming to industry and customer tastes put a happy ending on this handmade's tale."

September 2002: "Bear Market: How one company repositioned itself for a plush success story"

August 2002: "Nothing But Net: Offline Advertising--Who Needs It?"

July 2002: "Popular Mechanics: Only Employees Can Keep a Company Running Like a Well-Oiled Machine"

June 2002: "Space Mission: Your Work Environment May Be the Most Substantial Part of Your Brand"

May 2002: "Shroom to Grow: The Secret to Keeping Gourmet Food Fresh Isn't Ziploc"

April 2002: "Manned Rocket: With a Little Gender Rebranding, This Boutique Really Took Off"

March 2002: "Doctored Image: Take One Total Brand Overhaul and Call Us in the Morning"

February 2002: "Dot Your Eyes: We Spotted a Hot Branding Idea"

January 2002: "Just For Shows: With a New Design, These Booths Are Gonna Walk All Over You"

December 2001: "Get Happy: Meet a Company in Desperate Need of Some Deep-Tissue Branding"

November 2001: "New Age: Want a Grown-Up Company? Get a Grown-Up Marketing Strategy"

“Don’t Annoy”-Sales and Marketing, February 2, 2002

“Packaging Cities: How Lesser-Known Areas Are Positioning Themselves as the Next Hot Brands,”
American Demographics, January 1, 2002

“Losers of the Year,”-“2001: R.I.P.,”
Roy Rivenberg’s OffKilter.org, December 2001

“Denver Postal Credit Union Changing Its Name”
-The Denver Business Journal, December 7-13, 2001

"SAP Goes All out" - Business 2.0, June 12, 2001

"Merge Ahead? Don't Let Your Brand Momentum Start To Skid" - BusinessToBusiness, June 11, 2001

"The Pitch: Can Grey Poupon Cut the (Yellow) Mustard? - Dow Jones Newswire, May 25, 2001. Reprinted in The Lakeland Ledger (Florida), Pittsburgh Post-Gazette (Pennsylvania), The Dallas Morning News, and The Wall Street Journal Europe (all May 2001)

"Letter Perfect: It's Hot, It's Cool, It's Making a Mark X" - Newsday, March 14, 2001

"EarthLink's Captive Audience" - Business 2.0, March 5, 2001

"Supermodels Pound the Pavement" - Brand Marketing, March 2001

"Beautifying America: Upscale Beauty Brands Blush With Young Consumers" - Brand Marketing, March 2001

"That Stomach Can Walk and Talk, But Can It Chew Gum?" - Brandweek, February 26, 2001

"Intel Blue Man Redux" - Business 2.0, February 18, 2001

 

"Your savvy business sense provides an intelligent forecast for the Internet economy" Donna DiGioia - Art Institute of California

"Obstacles Test Agility of New Microsoft Ads" - Business 2 Business Marketer, February 5, 2001

"Charity Begins on the Home Page" - Brandweek, December, 2000

"Holiday Philanthropy: Entrepreneurs Are Improving their Business Profiles through Kindness" - Office.com, November 22, 2000

"It's All in the Name" - The Australian, November 2000 (reprinted in Edittech International)

"American Companies Remove 'dot.com' from Nomenclature" - Evening Standard London, November 1, 2000

"Rules to Break" - Business 2.0, November 14, 2000

"Dot-Com? Nobody Here by That Name" - The New York Times, September 20, 2000

"What's Next: Advertising Has Never Been Worse, Thanks to the Net" - Business 2.0, September 12, 2000

"They are Women: Hear Them Roar" - Home Furnishings Executive, August, 2000

"Naming Games" - Business 2.0, July 25, 2000

"Not as Good as Gold: Why San Diego's New Tagline Won't Work" - San Diego Magazine, May 2000

"What to Name the Baby?" - The Industry Standard, April 17, 2000

"So, What’s in a Name?" - The Free-Lance Star, April 2, 2000

"Career Make-Over: She Should Settle Direction Before Pursuing Solo Path" - The Los Angeles Times, March 19, 2000

"Building Blocks of Marketing" - Baby Shop, Spring 2000

"Choosing Best "dot com" Name for your Company" - Court & Commerce Record, February 7, 2000

"E-tailers Stuffing Virtual Mail Box with Promotions" - St. Paul Pioneer Press (Minnesota), February 17, 2000

"The Art of Marketing to Individuals" - Home Furnishings Executive, February 2000

"Play It Again, Sam: Consistency in Your Marketing Message Wins Customer Loyalty" - Shopping Center Business, February 2000

"How To Stand Out in Today's Competitive Furniture Industry" - Home Furnishings Executive, February 2000

"Brand-Aid" - Entrepreneur Magazine, December 1999

"Marketing to Kids to Reach Parents" - Baby Shop, Fall/Winter 1999

"Name That Company" - SBN: Smart Ideas for Growing Companies, July 1999

"What’s in a Name? The Rhythm Says Its Knows the Score" - Inside Business, June 1, 1999

"Marketing Expert Shares Top Ten Ways to Create a Bad Business Name" - Food Beverage News, April 1999

"10 Ways to a Bad Business Name"  - Business 2 Business Marketer, March 1999

"Care and Feeding of Mascots" - Marketing News, March 15, 1999

"Hot Tips" - Inc, Magazine, February 1999

"Use Taglines To Make Message Memorable" - Metalworking Marketer, February 1999

"Taglines Help Business Create Identity, Seize Positioning" - Office.Com, November 26, 1998

"Taglines Tell the Tale" - Food & Beverage Marketing, November 1998

"Taglines as a Marketing Tool" - New Product News, October 1998

"Taglines Are It!" - Business 2 Business Marketer, July/August 1998

"Breakfast Over Easy" - Chef, February 1998

"Takeout from the NRA — What’s Hot For The Upcoming Year"  - Nation’s Restaurant News, July 14, 1997