Now that we’re in the midst of a mini baby boom, appealing to children is parallel to accommodating parents. Do you have changing rooms in your restrooms, including the men’s room? Do you give away helium balloons emblazoned with your logo to act as free advertising? Do you have a kid-friendly, nothing’s sacred, safe shopping area? Are you offering designer children’s furniture to match the explosion in children’s high-end fashions from Versace, Maschino, and Armani?

The benefits of providing a kid-friendly environment are two-fold: It endears your store to parents while providing them a welcoming environment in which to shop.

Elizabeth J. Goodgold, President, The Nuancing Group and founder of the Good as Gold Marketing firm.

Baby Shop – Fall / Winter 1999