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Losers of the Year: We can’t believe
how fast 2001 went by. Doesn’t it seem like the previous New
Year’s was just 12 months ago? Time sure flies. Anyway, this
is the time of year when the media trot out their annual boring
lists of the best movies, songs, books, toothpastes, scented candles,
garden hose colors, and any other category they can think of that
fills space in holiday newspapers that nobody reads anyway.
Frankly, we find this practice repugnant, mainly
because it still takes work to compile such lists and that cuts
into our time on the ski slopes. So we trapped Elizabeth Goodgold
of Nuancing.com for a list of top marketing flubs from 2001. Among
her choices:
Dumbest product name: Looza, a pear nectar
drink from Belgium. Who’s the loozah who came up with the name?
Mixed metaphor award: Mellelo Coffee, for its Oregon-roasted
Italian-style Columbian coffee.
Weirdest product mascot: A tie between Prevacid’s walking,
talking stomach and Procter & Gamble’s dancing Tampax.
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