With over 25 years of sales, marketing, and branding experience, Elizabeth Goodgold and The Nuancing Group will find the nuances that increase your sales, profits, and brand recognition.

Developing Brand Identities
Branding is what separates you from the sea of similarity. Turn your brand into your most valuable asset. Brand positioning helps you create new markets—it's the foundation of all your marketing efforts.

Creating Great Names
Naming is to branding as location is to real estate. Grab your target market's attention, deliver an idea, or make a promise. Give more power to your name—make it distinctive, memorable, and easy to pronounce.

Devising Effective Taglines
A tagline is a phrase that follows your brand name. Explain your unique position and differentiate yourself from your competitors with a tagline that sings.

Services Adagio Name Creation Domain Name Availability Chart Name Presentation with Rationale Launch Meeting Federal & State Trademark Screening Full Team Partner Foreign Language Review Domain Name Negotiation & Acquisition Competitive Review & Analysis Qualitative Research Tagline Creation Website Optimization

Concertos Brand Finalésm Adagio Namesm Creation Staccato Namesm Creation Brand Reviewsm Brand Charactersm Development Solo Performances

		Testimonial
	"Our clients are thrilled with our new brand name: Eclicktic. It demonstrates that 'clickability' of our new software while incorporating a familiar term in the furniture industry." Carolyn Crowley Myriad Software

		What is Nuancing?
	The process of creating the shade of distinction that matters to your customers. It is essential to magnify the nuances behind a brand in order to launch it into the realm of longevity.